DUNKIN DONUTS NEWS RELEASE NOVEMBER 08, 2019 DUNKERNTON, N.J. (AP) The best thing about a donut?
The freshness of the toppings.
The crunchy topping.
The melted cheese.
And, of course, the bun.
The only thing missing is the bun — and that’s why Dunkin Donuts announced Monday it would make its donuts in-house, without any outside help.
The announcement was the latest in a long line of moves by the chain to make its doughnuts from scratch, from making its famous Donut Donuts Cupcakes to making its own frozen treats.
While Dunkin is still selling its frozen treats and doesn’t plan to offer them in-store anytime soon, it’s hoping its in-the-moment approach will help it retain the trust of consumers who are less inclined to spend big on a donuts order.
“The goal here is to make our doughnuts as good as possible,” said Kristin Jonsson, vice president of corporate communications at Dunkin, referring to the fact that the donuts won’t be made in-person.
“It’s a little bit of a gamble on the side of, if we can make them in our kitchens, it will have the benefit of our customer, so we’re not putting our brand at risk.”
Donuts will remain available in-stores until Dec. 31.
The company also plans to offer the new donuts on its mobile app, but not on the site.
The rollout of in-home donuts comes after other major food companies, including Chipotle Mexican Grill, Starbucks, McDonald’s and Subway, have experimented with food-related in-app-preparation.
Donuts has been one of the most profitable fast-food chains in the world, and its business has grown more than sixfold since the start of the year, according to the company’s latest quarterly report.
The chain also said it expects to continue to sell in-demand donuts, such as the $7.49 “Frozen Doughnut” doughnut, to its customers.
Dunkin said its new donut recipe will be available for download later this month.
The donut is made with two ingredients, butter and sugar, along with a layer of flour, yeast and sugar.
The dough is then made into two rounds, a half-pound, quarter-pound and a pound.
The firm said the dough will be rolled into balls about 3/4-inch thick, and then rolled into a long rectangle about 1 1/2 inches in diameter.
The roll will then be cut into four slices, each about 1 inch in diameter, with a center cut of about 1/4 inch.
The first dough is baked for 15 to 20 minutes, and the second dough for 30 minutes, depending on the size of the donut.
It will then sit on a parchment paper-lined baking sheet for about 30 minutes before being transferred to a parchment-lined cutting board for another 15 minutes, according a blog post.
The new donUTs are expected to be available to Dunkin customers starting on Monday.