A few months back, we shared how chick fil was a popular new ingredient in Indian cuisine, which is the result of a long-standing collaboration between the government and major Indian food manufacturers.
Now, the government is reportedly pushing for its rollout in the country, saying it has found ways to increase the availability of the product in its states.
The new ingredient, which was first identified by Food Safety and Standards Authority of India (FSSAI) in September last year, was initially introduced in Bengaluru and Hyderabad.
It was later adopted by several other states, including Maharashtra, Delhi, Andhra Pradesh, Tamil Nadu, Kerala and Karnataka.
The new ingredient was also included in several major Indian dishes, including the popular curry, paneer, chutney and curd.
As a result, the country is set to see a boom in the production of chick fil as well as its sale in supermarkets and fast food outlets.
According to a report by Times of Indian, the market for chick fil is set at Rs 20,000 crore, with the government spending around Rs 2,000 crores on chick fil each year.
This is the third year the government has introduced chick fil into the national food chain.
A government spokesperson said that the new ingredient would be rolled out in phases.
“The first phase will be a pilot programme, with all the states participating, with more states expected to participate after that,” he said.
According to the spokesperson, the pilot programme will cover Bengaluru, Hyderabad, Mumbai, Hyderpaul, Nagpur, Goa, Gujarat, Kerala, Tamilakotam and West Bengal.
The pilot programme was initially launched by the state governments of Andhra and Tamil Nadu last year.